Volkswagen Super Bowl

ROLE: COPYWRITER

AD: GRANT PIPER

In the most exciting project of my career, I was brought on as a freelancer at Argonaut and helped win a Super Bowl pitch…. that wasn’t really a pitch. We wrestled this highly coveted project away from VW’s agency of record and made Argonaut’s first-ever piece of work. Highlights included flying to Germany to produce the spot and helping win the agency a million dollars in business.

Watch Al Roker’s reaction:

Fortune Magazine called Wings one of the best Super Bowl commercials of all time.

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Chevy Super Bowl

ROLE: COPYWRITER

AD: JOHN WHITMORE

Wrote this Super Bowl commercial which got top billing in The New York Times review of Big Game ads.

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© 2020 BY DAVID ROTH