Audi + Spider man

This commercial changed the Marvel Cinematic Universe.  Alongside Tom Holland, we cast JB Smoove in the role of his driving instructor. Marvel liked this spot so much, they included it as extra content on the DVD. And on top of that, they gave Mr. Smoove a part in the next Spider-Man film – playing basically the same role we created for him.

Lauded as "so authentic it felt like a deleted scene" by Marvel, the film had a 99% likes rate with 159,000 likes on Youtube, at the time making it the #1 most liked piece of content Audi has ever created.

Role: Copywriter
AD: Grant Piper