Audi + Spider-Man

ROLE: COPYWRITER

AD: GRANT PIPER

Audi teased the release of their new A8 by debuting it in Spider-Man: Homecoming. But they needed a teaser for the teaser.  Alongside Tom Holland, we cast JB Smoove in the role of his driving instructor. Marvel liked this spot so much, they included it as extra content on the DVD. And on top of that, they gave Mr. Smoove a part in the next Spider-Man film – playing basically the same role we created for him.

Lauded as "so authentic it felt like a deleted scene" by Marvel, the film had a 99% likes rate with 159,000 likes on Youtube, making it the #1 most liked piece of content Audi has ever created.

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© 2020 BY DAVID ROTH