Doritos Global TV

ROLE: COPYWRITER

AD: GRANT PIPER

Grinded out the massive PepsiCo testing gauntlet to create this spot, directed by the one and only Jon Favreau. “Valet” launched Doritos’ For The Bold global brand positioning. 

 

Our concept of traveling through time with Doritos served as a template for countless agencies worldwide to produce work.

© 2020 BY DAVID ROTH